Knowing everything possible about a company can help applicants gear their resumes toward indicated goals and objectives, prepare for interviews, and present the most relevant information they can. It can also help job seekers be more aware of what positions are available and what they can offer the company long term. Most successful companies have a strategic plan in place and have benchmarks by which they measure progress. Candidates can present themselves in a way that appeals to the company and their goals for the future. If the company plans to expand internationally, for example, a candidate that speaks more than one language will have an edge over some of the competition for the job.
Any company that has been exposed to a scandal, negative publicity, or a social media boycott will want employees with strong interpersonal skills. That will help them deal positively with customers, the press, suppliers, investors, and business partners. A strong background in human services, team building, or campaign creation would be a great asset for any job candidate. Making those skills known, expressing how a situation was handled at a previous job or discussing the desire to take classes on public relations in the future may be helpful during an interview. Business magazines, online job search sites, and many State and Federal agencies have completed research and posted articles and videos on ways to research perspective employers.
One job search site has developed a different approach to seeking jobs that reflects the importance of company research. It has conducted research on changing Chief Executive Officer (CEO) traits, for example, as well as trends in interviewing techniques and questions. Articles such as this from Job Application Center helps to prepare seekers for the job market, for what to expect at interviews, and for what to learn about a company. It also presents more in-depth information regarding postings for jobs. Direct links are provided for most major companies in the country. That allows applicants to do further research on any specific company for which they may wish to work, follow up with human resource departments on application status, and discuss other possible positions that may be vacant in the company.